Why Change Is So Hard
You hear something a lot about change: People won't change because they're too lazy. Well, I'm here to stick up for the lazy people ...
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Switch: How to Change Things When Change Is Hard by Chip Heath, Dan Heath | $12.47 | 0 | 29d 11h 10m |
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Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath... | $24.25 | 0 | 28d 13h 15m |
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Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath... | $20.00 | 0 | 25d 16h 44m |
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Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath... | $25.00 | 0 | 22d 18h 48m |
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Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath... | $39.95 | 0 | 19d 12h 41m |
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Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath... | $44.95 | 0 | 15d 15h 6m |
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Switch: How to Change Things When Change Is Hard by Chip Heath NEW | $29.82 | 0 | 9d 16h 30m |
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Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath ... | $19.41 | 6 | 2d 7h 12m |
Book Review – Switch: How To Change Things When Change is Hard ...
John Kotter should still be considered the leading author on the topic, but Chip and Dan Heath contribute some new thinking, particularly from a psychological perspective. The authors make the distinction between emotional and analytical motivations for change and argue persuasively that successful change requires both. Projects, by definition are changing something, and as with all change, some people will prefer the status quo. The authors use anecdotes to support their case, for example they detail how it wasn’t enough at a glove manufacturer to tell executives that they made too may different kinds of gloves, the change agents assembled all the gloves on a conference... Switch is a book on change management. The best project managers understand how to drive the change and will benefit from this book, which summarizes a lot of thinking on the topic in an easy to follow way....
